Coca Cola is sponsoring a virtual athlete, Alex Hunter, in the EA Sports FIFA 18 video game. But what's more mind-blowing is the result of this brand partnership: a 15 hour ad for Coke. And there will be nothing virtual about the brand loyalty Coke will create, one gamer at a time.
from Forbes Real Time https://www.forbes.com/sites/willburns/2017/09/27/coke-and-ea-sports-conspire-a-15-hour-brand-experience-for-gamers/
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