Why Unilever, General Mills, and Procter and Gamble Aren't Good At Marketing in the Modern Economy

Entrepreneur Dave Morgan, CEO/Founder of Simulmedia, suggests that the Direct Brand Economy is the most important issue in marketing and that the blue chip marketing firms (e.g., P&G, Unilever) stand to lose big against smaller, direct to consumer brands.

from Forbes Real Time https://www.forbes.com/sites/kimberlywhitler/2018/04/26/why-unilever-general-mills-and-procter-and-gamble-arent-good-at-marketing-in-the-modern-economy/
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