While there are similarities between Gen Z and millennials, these two generations are different in significant ways, and brands will need to adjust their approach to successfully market to these up-and-coming young adults.
from Forbes Real Time https://www.forbes.com/sites/forbesagencycouncil/2018/03/29/need-to-reach-gen-z-heres-how-to-market-to-a-younger-demographic/
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