Worldwide sponsor companies like Toyota have "category-exclusive marketing rights," meaning they can market themselves as the "official" provider of an Olympics service. And in cases where a global and domestic partner, like Hyundai, exist in the same sector, conflict can arise.
from Forbes Real Time https://www.forbes.com/sites/rachelpremack/2018/02/21/hyundai-south-koreas-biggest-auto-brand-isnt-advertising-its-cars-at-the-winter-olympics-but-will-it-matter/
via IFTTT
No comments:
Post a Comment