The image of Macy’s, with its Thanksgiving Day Parade and other activities throughout the year, is about staying in touch and remaining relevant with the public. And, when a customer enters the store, Macy’s wants to continue the experience with a campaign it calls “Experience the MAGIC.”
from Forbes Real Time https://www.forbes.com/sites/shephyken/2017/12/24/macys-big-magic-trick-how-the-worlds-largest-store-keeps-its-customers-coming-back/
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