Wednesday, August 16, 2017

How Your Brain Tricks You Into Thinking More Expensive Wine Tastes Better

A new study shows why our brains are so susceptible to linking higher prices with higher quality, even if no such difference really exists.

from Forbes Real Time http://www.forbes.com/sites/daviddisalvo/2017/08/16/how-your-brain-tricks-you-into-thinking-more-expensive-wine-tastes-better/
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