High end brands like Kering’s Gucci and Balenciaga are increasing investments and marketing budgets to take a bigger stake of the sneaker market. Hip-hop is a powerful tool for reaching Generations Y and Z, they'll account for 45% of the global luxury spend by 2025, according to Bain & Co.
from Forbes Real Time https://www.forbes.com/sites/korihale/2018/06/01/nike-vs-gucci-sneakers-are-luxury-fashions-newest-battleground/
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