"Even with a Knights' Stanley Cup win I’d be willing to wager that Nevada books finish the month in the black once again," a Vegas said. "Sportsbooks generally love stories like this due to the publicity they can get.”
from Forbes Real Time https://www.forbes.com/sites/davecaldwell/2018/05/18/why-the-bookies-wont-mind-if-those-vegas-golden-knights-even-at-500-1-win-the-stanley-cup/
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