Friday, May 4, 2018

With Elusive Kentucky Derby In Sight, BodyArmor's Mike Repole Sees ABR Partnership As Natural Fit

The deal with America's Best Racing is the latest move by the sports drink mogul to increase the company's brand awareness while attempting to cater to Millennial consumers. Repole intends to reach a market share of 20% to 25% in the global sports drink market by 2023.

from Forbes Real Time https://www.forbes.com/sites/mattrybaltowski/2018/05/04/with-elusive-derby-in-sight-bodyarmors-mike-repole-sees-abr-partnership-as-natural-fit/
via IFTTT

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