Vital Farms: The Pasture-Raised Egg Company That Became A Whole Foods Favorite

Matt O’Hayer has carved out a niche in the more than $5 billion egg industry. In 2007, pasture-raised eggs represented less than 0.1% of the market. Now it’s 2.7%, and O’Hayer’s Austin-based Vital Farms has about 73% of that 2.7%.

from Forbes Real Time https://www.forbes.com/video/5785864354001/
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