Not just for social anymore: how Viacom's WHOSAY is bringing influencer campaigns featuring stars like RuPaul, Abbi Jacobson and Ilana Glazer to television, using branded content as an alternative to interruptive advertising.
from Forbes Real Time https://www.forbes.com/sites/alanwolk/2018/05/17/viacom-and-whosay-brings-influencer-marketing-to-tv/
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