In the current evolution of retail, every action a consumer takes at the front end of the shopping experience – particularly in digital – is measured and analyzed. But when it comes to the actions that lead to customer retention failures, not so much. Retail needs to fix that.
from Forbes Real Time https://www.forbes.com/sites/nikkibaird/2018/05/20/the-unmeasured-cost-of-a-bad-retail-experience/
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