The global coffee giant Starbucks uses big data and artificial intelligence to drive marketing, sales and business decisions. With a highly successful mobile app and rewards program, the company gathers volumes of data about its customers’ coffee-buying behaviors.
from Forbes Real Time https://www.forbes.com/sites/bernardmarr/2018/05/28/starbucks-using-big-data-analytics-and-artificial-intelligence-to-boost-performance/
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