There is no doubt racism is a touchy subject. As mentioned, many people thought Starbucks handled this well, while others thought that its response was just damage control to save face. Some even thought the company capitalized on the experience and turned it into a PR opportunity. Here’s my take.
from Forbes Real Time https://www.forbes.com/sites/shephyken/2018/05/10/starbucks-gets-an-a-in-crisis-management/
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