If I were to make the mistake of asking whether you look forward to having your car serviced at an auto dealership, I expect you’d look at me as if I’d just grown horns. This isn’t necessarily your car dealer’s fault, or not exactly. The retail automotive customer experience is paradoxical.
from Forbes Real Time https://www.forbes.com/sites/micahsolomon/2018/05/19/rethinking-retail-automotive-customer-experience-4-principles-for-todays-service-oriented-consumer/
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