It's the hot medium. All sorts of folks are jumping into it, and advertisers are signing on, upping their spending to reach the affluent, educated audience of podcast listeners. Here's a picture of just who makes up that audience.
from Forbes Real Time https://www.forbes.com/sites/geneely/2018/05/31/podcasting-by-the-numbers-all-about-the-folks-tuning-into-this-hot-medium/
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