Wednesday, May 23, 2018

New Drug Costs Are Still High, But Putting Prices In TV Ads Offers Little Value

Yet, if a direct-to-consumer ad for any of these drugs included these prices, the public would be angered. They have no context for how these prices are set.

from Forbes Real Time https://www.forbes.com/sites/johnlamattina/2018/05/23/new-drug-costs-are-still-high-but-putting-prices-in-tv-ads-offers-little-value/
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