International markets are rife with unforeseen challenges that can tank your efforts abroad if you’re not fully prepared. That’s where a company like HYPE can help. Cofounder and CEO Henek Lo shares lessons learned from his time at Airbnb and WeWork Asia, and how he's helping startups expand abroad.
from Forbes Real Time https://www.forbes.com/sites/kimjay/2018/05/02/most-international-expansions-fail-but-this-venture-builder-knows-exactly-how-to-succeed/
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