The external environment can cause many changes to your business, good, bad, or just different. A company could have a dozen major contingencies. But the problem isn’t that bad, because most of them will fit into the categories of weaker sales or stronger sales, with two or three others left over.
from Forbes Real Time https://www.forbes.com/sites/billconerly/2018/05/11/many-business-contingencies-but-you-need-only-a-few-contingency-plans/
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