Today I want to share a terrific local advertising program for a car dealership - a car dealership! - Volvo Cars North Miami. The production quality is every bit as Madison Ave as Madison Ave, but the local idea behind it is what makes it so powerful.
from Forbes Real Time https://www.forbes.com/sites/willburns/2018/05/03/local-volvo-dealership-reinvents-car-dealership-ads/
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