Impact recently put its three business units onto a single platform to improve how marketing data is used to make decisions. Lenovo NA's ecommerce leader thinks that will help his company. "Teams that used to operate independently are now able to work together throughout our [key] processes.”
from Forbes Real Time https://www.forbes.com/sites/johnellett/2018/05/04/lenovo-leverages-new-platform-from-impact-to-improve-data-driven-marketing-decisions/
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