Kit Kat has a powerful brand idea with its, "Have a break. Have a Kit Kat." But it's only powerful because they constantly honor it, stick with it and bring it to life in fresh new ways. Like this great new effort from the Brazil market called "Delayed Flight Machine."
from Forbes Real Time https://www.forbes.com/sites/willburns/2018/05/19/kit-kat-uses-delicious-data-to-give-delayed-airline-passengers-a-break/
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