Today marketing organizations are being conceived of as strategic engines of growth for a business. The previous models where marketing was much more about services and acting on inbound requests is one that less and less companies are finding utility from.
from Forbes Real Time https://www.forbes.com/sites/billeehoward/2018/05/20/kelly-watkins-on-not-being-cursed-by-knowledge-the-craftsmanship-behind-great-marketing/
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