Data, in combination with technology, drives much of the revolution happening in business today. In this article, I talk with Tom Benton, the CEO of the Data & Marketing Association (formerly known as the Direct Marketing Association) about the impact that data is having on marketers.
from Forbes Real Time https://www.forbes.com/sites/kimberlywhitler/2018/05/13/how-data-is-changing-the-role-of-marketers/
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