How does a small British company win major technology contracts with large public authorities in the US, against competition from the likes of IBM, and Xerox? Answer, by changing the game. I talk to Ben Whitaker of Masabi about their success with the mass transit authorities of New York and Boston.
from Forbes Real Time https://www.forbes.com/sites/alastairdryburgh/2018/05/03/growth-stories-to-win-the-game-rewrite-the-rules/
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