Great Customer Experience Is The Combination Of Design Thinking And Agile Marketing

Consumers are not always likely to have a linear progression from the point of awareness to the point of sale, thus, more effort is now put into looking at the holistic customer experience.

from Forbes Real Time https://www.forbes.com/sites/forbesagencycouncil/2018/05/04/great-customer-experience-is-the-combination-of-design-thinking-and-agile-marketing/
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