In a digital age, stores can't just "sell stuff"; they need to be "brand experiences". From the Museum of Pizza to Macy's acquisition of Story, this post explores the latest trend in experience retail - the metaphor of museums and galleries.
from Forbes Real Time https://www.forbes.com/sites/jonbird1/2018/05/05/experience-is-everything-from-pizza-museums-to-macys-acquiring-story/
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