Do Gap's New Subscription Marketing Programs Signal Innovation Or Desperation?

A look at Gap's new subscription marketing programs with Jim Fosina, whose company specializes in subscriptions. Stakes are high for Gap to get and keep customers in the babyGap and Old Navy children's programs. But is delivery of boxes of Gap fashions enough of an innovation to keep customers in?

from Forbes Real Time https://www.forbes.com/sites/pamdanziger/2018/05/12/do-gaps-new-subscription-marketing-programs-signal-innovation-or-desperation/
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