No product is ever "given." Determining what consumers want to buy, how to produce the good or service, and how to sell it, is a process of discovery. The mindset of the Austrian school of economics is far more helpful than traditional economics.
from Forbes Real Time https://www.forbes.com/sites/billconerly/2018/05/20/business-planning-with-austrian-economics-what-line-of-business-are-you-in/
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