Consumers have long been price sensitive, but after the deep discounts of the Great Recession, retailers are still trying to dig themselves out of over-promoting in order to return to more “rational” pricing. For retailers willing to stop digging, this may be a way out.
from Forbes Real Time https://www.forbes.com/sites/nikkibaird/2018/05/25/at-the-bottom-of-retail-pricing-holes/
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