A story from a recent trip driving toured the North Coast 500, a recently established driving route covering some of the most northerly parts of Scotland, that provides a useful lesson for those looking to create a memorable customer experience.
from Forbes Real Time https://www.forbes.com/sites/adrianswinscoe/2018/05/13/a-story-about-how-doing-less-and-adding-a-bit-of-theatre-created-a-memorable-customer-experience/
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