There are ways to go wrong in constructing and delivering a customer satisfaction survey that can keep you from an accurate picture of your customer experience. Here are 13 scientific best practices for surveying customers, informed by my work as a customer experience consultant and designer.
from Forbes Real Time https://www.forbes.com/sites/micahsolomon/2018/05/25/customer-experience-surveys-13-tested-scientific-best-practices-i-bet-youre-doing-5-or-more-wrong/
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