There are words we use to help us convince other people that we think work well. A lot of those words are actually working against the selling effort. An artificial intelligence program has analyzed over 500 thousand sales calls and tells you what words are really effective.
from Forbes Real Time https://www.forbes.com/sites/richardkestenbaum/2018/04/15/words-that-will-help-you-sell-and-words-that-will-hurt-you/
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