Nielsen predicts 20% of all grocery by 2025 reaching $100 billion in sales. Amazon Prime Now is holding Amazon/Whole Foods from reaching grocery delivery domination until that service is nationwide, in the meantime traditional grocery retailers and Instacart have the advantage.
from Forbes Real Time https://www.forbes.com/sites/phillempert/2018/04/02/whole-foods-prices-beat-kroger-in-grocery-delivery-in-cincinnati/
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