Sunday, April 29, 2018

Unilever, Pepsi, General Mills, And P&G Aren't Good Marketers In The DTC Era? Not So Fast

After a number of articles criticizing the capability of blue-chip marketing firms, such as Unilever, P&G, and Kellogg's, I challenge those prognosticating doom and gloom by providing six reasons why they are wrong.

from Forbes Real Time https://www.forbes.com/sites/kimberlywhitler/2018/04/29/unilever-pepsi-general-mills-and-pg-arent-good-marketers-in-the-dtc-era-not-so-fast/
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