Take A Cue From In-N-Out And Chick-fil-A To Withhold And Differentiate In A Sea Of Sameness

This is the fourth post in a seven-part series on differentiation. The W in the FLAWSOM framework stands for withholding. Withholding is about doing LESS, but not less of what makes you weak or weird. Instead, doing less of what makes other brands normal. Withholding involves offering fewer options.

from Forbes Real Time https://www.forbes.com/sites/stanphelps/2018/04/18/take-a-cue-from-in-n-out-and-chick-fil-a-to-withhold-and-differentiate-in-a-sea-of-sameness/
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