Tuesday, April 10, 2018

New Mercedes-Benz Campaign In U.S. Doubles Down On Attributes That Made Brand No. 1

Daimler CEO Dieter Zetsche was talking last week about accelerating development of autonomous vehicles and electrification as one of Mercedes-Benz's strategic priorities, but the new "What Makes Us" campaign in the United States focused on the priorities that got the brand where it is.

from Forbes Real Time https://www.forbes.com/sites/dalebuss/2018/04/09/new-mercedes-benz-campaign-in-u-s-doubles-down-on-attributes-that-have-made-brand-no-1/
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