How Massdrop organizes communities of product category enthusiasts and collaborates with community designers and product companies to create products to specifications and needs of its community. These heavy-user, super-engaged customers are the Holy Grail that marketers are searching for.
from Forbes Real Time https://www.forbes.com/sites/pamdanziger/2018/04/13/massdrop-creates-ecommerce-business-in-community-collaborations-with-product-enthusiasts/
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