This is the second post in a seven-part series on differentiation. Lopsiding involves amplifying, not reducing, your brand’s flaws in the F.L.A.W.S.O.M. matrix. Brands here are purposefully doing MORE of what makes them weird or weak. You aren’t just proud of your weaknesses, you are expanding them.
from Forbes Real Time https://www.forbes.com/sites/stanphelps/2018/04/04/lessons-from-hardees-mcdonalds-and-a-japanese-shogun-on-the-art-of-differentiation/
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