Luxury brands are not known for allowing consumers to dictate trends and brand initiatives. Yet Sephora has adopted a strategy of honest and open two-way conversation as seen by their social strategy. SVP of Marketing & Brand Deborah Yeh elaborated on how they bring this brand mission to life.
from Forbes Real Time https://www.forbes.com/sites/veronikasonsev/2018/04/12/how-sephora-makes-beauty-a-two-way-conversation/
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