While providing fans with an unforgettable evening and creating a cultural moment that people will be talking about for quite some time, Beyonce simultaneously turned Coachella into an extremely effective infomercial for her own business ventures, from recorded music to live shows to Tidal.
from Forbes Real Time https://www.forbes.com/sites/zackomalleygreenburg/2018/04/21/how-beyonce-turned-coachella-into-the-super-bowl/
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