With market-sensing and consumer-understanding skills, marketers are in a unique position to positively impact the future direction of a company's innovation pipeline, though few do. Amy Radin, Cofounder and Partner, Reinvent Partners identifies five ways that marketers can have profound impact.
from Forbes Real Time https://www.forbes.com/sites/kimberlywhitler/2018/04/02/five-ways-marketers-can-impact-innovation/
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