The media exposure that elite NFL draft prospects generate for their college programs can be worth upwards of $50 million in equivalent advertising spending. For prospects from small-college programs like Wyoming's Josh Allen, such attention is especially invaluable.
from Forbes Real Time https://www.forbes.com/sites/davidching/2018/04/27/first-round-quarterbacks-draft-exposure-worth-50-million-and-maybe-more-to-college-programs/
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