Ecommerce bridal fashion brand Azazie uses a crowdsourcing platform to design gowns for brides and bridal parties that brides actually want, not that some designer or retailers believes she does.
from Forbes Real Time https://www.forbes.com/sites/pamdanziger/2018/04/10/fashion-bridal-week-starts-soon-azazie-wont-to-be-there/
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