Barnes & Noble became a disrupter as the big-box store of the publishing industry. It established a great position in prime standalone locations and malls throughout the U.S. Smaller, independent booksellers struggled to compete. Then, along came Amazon. The online giant disrupted in-store sales.
from Forbes Real Time https://www.forbes.com/sites/shephyken/2018/04/08/arming-the-davids-of-industry-against-disruptive-goliaths/
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