Global brewing giant Anheuser-Busch thinks the old sponsorship model is broken. The result: a new incentive-based model for all of its team and league sports sponsorships going forward with four sports properties already on board.
from Forbes Real Time https://www.forbes.com/sites/kurtbadenhausen/2018/04/02/anheuser-busch-launches-revolutionary-incentive-based-sponsorship-model/
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