A recent MarTechNews article suggested that marketers are suffering from “InfoObesity,” gorging on an inconsumable amount of data that is not just unwieldy but can become dysfunctional. Sara Spivey, CMO of Bazaarvoice, provides insight into what marketers can do to combat InfoObesity.
from Forbes Real Time https://www.forbes.com/sites/kimberlywhitler/2018/03/17/why-too-much-data-is-a-problem-and-how-to-prevent-it/
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