Data is now considered one of the most important commodities. An explosion of consumer data has enabled companies to more easily forge one-to-one relationships by offering tailored experiences and recommendations. Now, these savvy consumers have come to expect this type of personalized interaction.
from Forbes Real Time https://www.forbes.com/sites/michelleevans1/2018/03/12/why-data-is-the-most-important-currency-used-in-commerce-today/
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