JennAir, the Whirlpool luxury appliance brand, is launching a new line of kitchen appliance designs and new branding imagery at the Architectural Digest Design Show. In its rebranding efforts, the company looked to its past heritage to design a product line for the new luxury consumer.
from Forbes Real Time https://www.forbes.com/sites/pamdanziger/2018/03/23/whirlpools-jennair-rebrands-for-next-generation-luxury-home-owner/
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