A look at the burgeoning subscription market with Georg Richter, a 30-year veteran of subscription-based marketing. While the programs have changed, the new world of subscription marketing is not that different from the old. It's still hard to find new customers and harder to retain them.
from Forbes Real Time https://www.forbes.com/sites/pamdanziger/2018/03/05/subscription-programs-are-hot-but-just-like-with-fire-marketers-can-get-burned/
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